A total of 83 men from the Kempsey district enlisted for active service in the Great War, eight did not return. From 1914, Norfolk Island Pines were planted along Memorial Drive, originally called Sturt Street, in remembrance of those soldiers who lost their lives. Plaques were also installed, listing their details. Only four of these trees remain, the rest were replaced with New Zealand Christmas bushes. Sturt Street was renamed Memorial Avenue and the memorial tablets were placed under the Norfolk Island Pines and re-dedicated in 1927. Two veterans died of war related injuries and sickness, and tablets for each of them were installed. Anzac Day services were held on the corner of Memorial Avenue and Livingstone Street for many years, until the South West Rocks Cenotaph was constructed. All 10 of the veterans listed on the tablets are listed on the Cenotaph. The tablets are painted white, stand approximately 60cm tall and are made of concrete. Each bears the veteran's name, rank, service number and Unit. They are heritage listed and are maintained by the South West Rocks RSL Club under the Environmental Heritage regulations.